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Strategies and Initiatives
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Owner(s) |
Status
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Engage with a third-party vendor to conduct an annual district survey
|
Executive Director of Communications |
Complete
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Improve district and school websites to better communicate with the public
|
Executive Director of Communications and Technology Department |
Complete
|
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Provide training for campus-based staff assigned to updating district websites
|
Executive Director of Communications and Technology Department
|
Complete
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Develop district social media campaigns, policies and best practices
|
Executive Director of Communications and Specialists |
Complete
|
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Ensure all campuses have an active Facebook account for positive school PR and a specific employee assigned to run and monitor account
|
Executive Director of Communications
|
In Progress
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Establish district blog for placement of district updates and positive stories
|
Executive Director of Communications
|
Complete
|
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Establish written process for communicating Board of Trustee activity
|
Executive Director of Communications
|
Complete
|
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Include additional languages in districtwide and school communications
|
Executive Director of Communications and Campus Principals |
In Progress
|
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Develop written district crisis communications plans
|
Executive Director of Communications and Specialists |
Complete
|
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Establish written district process for weather/emergency closure communications
|
Executive Director of Communications and Specialists
|
Complete
|
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Develop marketing strategy for district to increase enrollment, enhance culture and build awareness of and support for various academic programs
|
Executive Director of Communications
|
Complete
|
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Provide principals and senior leaders with crisis communication training
|
Executive Director of Communications
|
Ongoing
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Add a tool for parents, staff or community members to share positive story ideas with the MISD Communications Department
|
Executive Director of Communications and Specialists
|
Complete
|
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Form committee of district teachers/staff from each campus to advise and bring positive story ideas to administration and share campus strategies intended to improve employee morale and culture
|
Communication Specialist
|
Complete
|
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Launch a public information campaign to educate the community on school finance and other legislative issues impacting the district.
|
Executive Director of Communications
|
Complete
|
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Partner with third party to enhance district and school branding and marketing material (Logos, graphics, collateral, other materials)
|
Executive Director of Communications
|
Complete
|
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Establish and create uniform districtwide branding assets and communications templates(example: Templates for Power Point and Word Documents)
|
Executive Director of Communications and Specialists
|
Complete
|
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Expand and enhance employee recognition programs
|
Executive Director of Human Capital |
Complete
|
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Add students and parents to the “Gold Card” recognition process
|
Executive Director of Human Capital |
In Progress
|
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Identify third-party platform to improve two-way communication between schools and parents
|
Executive Director of Communications and Specialist |
Complete
|
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Set standards and goals for response times to outside inquiries
|
Executive Director of Communications |
Complete
|